Count people
Measure
Count how many people walk through your doors
Time-stamp the exact times people enter and leave your business
Save real-time information for future analysis
Analyse
Report on your data
Is your advertising bringing in people?
Are your visitor numbers increasing?
Are the people in your business spending money?
Improve
Adjust your business
Use the most effective advertising
Roster the appropriate number of staff
Establish the best pricing
WinCounter is a software based people counter,
an essential tool if your business deals with people entering and
leaving your premises. This innovative people counting software will keep
track of the number of people flowing through your business and the
exact times they visited. Analysing this data helps you monitor key performance
indicators.
WinCounter has been counting people around the world for over ten years.
It can be installed in a
retail
store,
shopping centre,
information centre,
library,
museum,
club or
in many
other scenarios.
Even if you don't have sensors, you can use the
manual trigger feature to get a feel for how the software works.
Our people counting solution involves these three easy steps:
Count
Sensors mounted on your doors count people as they enter or exit your
business. WinCounter records this data in a file on your
computer so that the entire history of foot-traffic for your business is ready for
analysis at any time. Each count is time-stamped so you are not just counting people,
you can analyse the time of day they visited as well.
Analyse
The next step it to use the WinCounter reporting utility to analyse
your footfall data. The
reports help you recognise key areas that need to be adjusted. Some things
you should look at are:
- Watch the trends in people numbers to determine the effectiveness of your advertising.
Is your advertising bringing in more people?
- Determine your busy and quiet times to ensure you have the correct number of
staff.
- Compare your sales to foot-traffic. Calculate
the conversion rate i.e. how many of your visitors
are actually spending money?
- Compare today's activity with the same day last
week, last month, last year etc. Are your customer
numbers increasing?
Improve
This part is up to you! By making changes to the areas you have identified,
you can improve the overall performance of your business. Make sure your
advertising and marketing is bringing in the people.
- Adjust your marketing! Use advertising methods
that are the most effective at bringing in people.
- Be aware of the times
most people are visiting your store and make sure you provide the ideal environment
for them to spend money in your store.
- Roster the appropriate number of staff at the
right times during the day.
- Determine where you need to apply your
resources. e.g. Do you need to spend more on
advertising or would it be better spent on sales
training for your staff?
- Review your pricing and special deals. Make sure
these are set at the right level to encourage people
to buy.